A year of building - here's where Dash is at
Alex SialeDashCRM started twelve months ago with two beta users and a simple idea: development sales shouldn't require five disconnected systems just to keep pricing and availability accurate.
Developers were managing stock in spreadsheets, listings across portals manually, enquiries in inboxes, and agent updates over email. Nothing talked to each other. A unit gets sold, but the portal still shows it as available. An agent sends a stock list with yesterday's pricing. A buyer enquires on a listing that's already under contract.
Dash exists to fix that. One system where your project data is the source of truth - and everything else stays in sync.
After six months of soft launch and six weeks since going live, we've closed sign-ups to focus on our founding members. We want to get this right for the people already here. Here's what's live now.
Release of the week
API Access is live
DashCRM now has an open API. Feed leads in from anywhere - Meta Ads, Google Ads, website form submissions, or any platform that supports webhooks. Your enquiries land straight into Dash, no manual entry.
You can also pull a live listings feed from the API to power a stock list on your website or build a custom listing integration. Your website always reflects what's actually available.
What we've shipped
Portal sync - Trade Me & realestate.co.nz
Publish and update listings directly from Dash. Change a price or mark a unit as sold, and the portal listing updates automatically. No more logging into each portal separately.
Live stock lists
Share a URL with agents that always reflects your current availability, pricing, and unit status. No more emailing updated PDFs.
Team collaboration & permissions
Invite agents and team members to your projects with role-based access. Everyone works from the same live data - no more forwarding spreadsheets.
Built-in email with threaded replies
Send and receive emails directly within Dash. Full threading, so your buyer and agent communication history lives alongside the project data.
Contacts board
Kanban view, search, filters, and an activity timeline for every contact. Track where each buyer or agent is at without digging through your inbox.
Project & unit management
Structured address fields, bulk CSV import for unit pricing, file management per unit, drag-and-drop media ordering, and optimised image delivery.
Coming soon
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Open DashCRM →Alex Siale
CoFounder, DashCRM